Evaluating The Before, During And After To Build A Better Real Estate Brokerage

After following his work for years, I recently became a student of coach and marketing expert Dean Jackson, who introduced me to idea that every business has three parts: a before unit, a during unit and an after unit.

Roughly, the before unit refers to bringing people into your business initially; the during unit is the delivery of experience; the after unit is the relationship you nurture long after the transaction. In the business of real estate, we can see these units represented as earning new clients, showing and selling them homes, and then encouraging repeat business and referrals.

This has become a formula I use to analyze every business I come into contact with.

Read more: https://www.forbes.com/sites/forbesrealestatecouncil/2019/08/02/evaluating-the-before-during-and-after-to-build-a-better-real-estate-brokerage/#229fc93a6cbe